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Okay, so I'm not a ratings expert, but I did read recently that networks were going to start looking at DVR and time-shifting viewership for some ratings insights. Looks like Supernatural isn't doing too shabby.
"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live."
Source: Here
"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live."
Source: Here
